We got our first round of great news for Cannes just a few weeks ago with J. Walter Thompson Amsterdam‘s “The Next Rembrandt,” J. Walter Thompson Bangkok‘s “Touchable Ink” and J. Walter Thompson Colombia‘s “Lifesaver Backpack” earning shortlists in the Innovation category.
Following yesterday’s news of our 25 shortlists in Health & Wellness Lions and our two shortlists in Pharma, of those 27 shortlists, we’ve earned six Lions.
As described on the Cannes Lions site, Lions Health is dedicated to life-changing creativity, putting great ideas that transcend tough frameworks under the microscope. The two Lions categories in the Health Festival, Health & Wellness Lions and Pharma Lions, recognize consumer product communications and communications aimed at healthcare professionals respectively.
In the Pharma Category, we earned Silver with J. Walter Thompson Hong Kong’s “The Code Word” (pictured at left) for Bayer’s Canesten brand. The campaign helped to create a code word to ultimately help women in Hong Kong overcome the taboo of talking about their feminine hygiene.
“The Code Word” also nabbed a Bronze Lion in the Pharma category.
In Health & Wellness, J. Walter Thompson continued with an additional four Bronze Lions for J. Walter Thompson Bangkok’s “Touchable Ink,” Not Norm’s “Learn It Young,” J. Walter Thompson Sydney’s “The Lucky Ones” and J. Walter Thompson Argentina’s “Moving” for Savant.
